– We are very happy about this award and that our work is being noticed. The entire editorial team works hard to ensure that Lilla Aktuellt will always contain important topics for all of Sweden’s children and that we will always be where the children are. We have a constant dialogue with them, about what is happening in their world and what topics they want us to cover – that communication is most important to us, says Josephine Keyser Hattevig project manager for Lilla Aktuellt.
Lilla Aktuellt is a successful collaboration between UR and SVT. Last year the production celebrated its 30th anniversary.
– It is honorable and well-deserved that Lilla Aktuellt receives this award for its innovative and targeted journalistic work. It’s especially fun that this comes now after Lilla’s 30th anniversary, which further shines a light on the editors’ important work over the years – with the children in focus,” says Matz Lundin, executive producer at UR.
Motivation of the jury:
“In turbulent times, Lilla Aktuellt has established itself as a reliable security. By approaching both parents and children on many platforms, they manage to raise both playful and difficult topics in a clear, innovative and easily accessible way. In an era where presence on many channels is crucial to reach its target group, Lilla Aktuellt has successfully spread its message and adapted the content for different media platforms. They have renewed their business while maintaining their trust and media space.”
The big communication prize is awarded in six categories and goes to people and businesses that have made remarkable efforts in communication during the past year.
