The guarding of the royal house has long been a large part of Expressen. The front page from the wedding between King Carl Gustaf and Queen Silvia in 1976 – with the classic “KISS” – sold the most copies in Swedish history.
It was also Expressen that once upon a time could reveal the budding love between Crown Princess Victoria and Daniel Westling.
In recent years, we have seen splits in several large royal houses – and in Sweden, the king’s 50th anniversary celebration of the throne has taken center stage.
Now Expressen is betting on an extended, modern royal guard. Sara Mitchell-Malm, 33, will become Expressen’s editor-in-chief, a newly established position tasked with both news reporting and commentary.
– It is an incredibly exciting time to work with royal journalism. We now get to follow a new generation of young women who are trained to take over the throne in several of Europe’s monarchies, including our own, in the future, she says.
She has studied journalism in England and has a multi-year background at the British tabloid Daily Mail. She has since worked as news manager, night manager and reporter at Expressen.
In the past year, she has been a guest on TV sofas in major productions and chronicled in Expressen about royalty.
– Sara is a good mix between drive and knowledge – and will offer readers everything from entertainment and fast reporting to reviews, says deputy breaking manager Anna Lindwall.
For questions, please contact:
Anna Lindwall, assistant breaking manager, [email protected]
