Bianca Ingrosso reported to the Swedish Consumer Agency 88 times in one week

Accused of stealth advertising

Bianca Ingrosso has been reported to the Swedish Consumer Agency 88 times in one week.

The complainants believe that the influencer did stealth advertising on social media.

The Swedish Consumer Agency has received 88 reports against Bianca Ingrosso29, in just one week.

The complainants state that the profile promoted products she herself stands behind or is connected to in social media, but did not properly mark the posts as advertising.

The posts concern the makeup brand Caia, which Ingrosso co-founded, the jewelry company Ani Jewels, where she is a co-owner, and her clothing brand Avora. There are also posts with products from the underwear company Intimissimi for which she is the face.

The complainants draw attention to the fact that Bianca has published pictures of the products or herself wearing the clothes or jewelry without writing that it is advertising.

Aftonbladet has applied for Bianca Ingrosso.

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