Dad Harmony are the dads from Skellefteå who went viral via Tiktok. Now the group has started a collaboration with Universal Music Sweden.
Dad Harmony got its start in an unusual place, it all started at a bachelor party, where the members filmed themselves sitting and singing a cappella in a hot tub. The clip was then posted on TikTok where it spread like wildfire and quickly went viral. The fathers from Skellefteå became famous overnight and their first clip has now been viewed over 20 million times. Since then, Dad Harmony has continued to be successful on TikTok, posting clips of themselves singing a cappella and attracting hundreds of thousands of viewers. They are already approaching a million followers on Tiktok and half a million on Instagram. Their popularity has also reached beyond Sweden’s borders and it is in the USA, Germany and France that the group has the most followers.
Now the group has started a collaboration with Universal Music Sweden to launch big.
About the collaboration, the band says:
– It has been a very eventful year for us, where we went from being five very ordinary fathers to now working with the world’s largest record company. Together with Universal, we will have the opportunity to continue developing our music and reach an even larger audience around the world. We are incredibly excited to be working with Universal and all the amazing people there. It is with great excitement that we look to the future together.
Robert OlaussonDirector UMG Kids & Entertainmentcontinues:
– It feels incredibly inspiring for the entire team at Universal Music to start working with the band, guide them on their continued musical journey and give them the conditions they deserve. The engagement they created in their social channels is completely unique. We look very brightly at the future together.”
Dad Harmony consists of the five musicians Peter Vidmark, Tomas Vidmark, Sebastian Åkesson, Adam Stenlund and Michael Aberg.
Picture from left: Adam Stenlund, Michael Åberg, Tomas Widmark, Magnus Enbacka (Enbacka Musik), Sebastian Åkesson, Robert Olausson (Universal Music) and Peter Vidmark.