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Huge announcement from City Gross – “Applies to all customers”

City Gross is now carrying out extensive price reductions.

As you know, it has been a couple of tough years for households, which have been hit by substantial price increases for food items.

However, the situation has stabilized somewhat, and the inflation rate is approaching the Riksbank’s target.

Against the background of the tough times that have been, City Gross is going out on Tuesday with a very positive message to customers.

150 everyday items

The food chain goes out with the message and targets customers directly.

– To make everyday life easier, City Gross is now lowering the price of another 150 products, this time only from well-known brands, the food company emphasizes in a press release.

“Applies to all customers”

City Gross emphasizes that the price reductions apply to all customers, and not just members.

– Just like the chain’s previous price reductions, this time too the regular price is reduced, that is, the price reduction is not limited to a certain period. It also applies to all customers, not just members.

– The price reductions take place across large parts of the range with a focus on important everyday goods that consumers buy weekly and this time only apply to well-known branded goods such as Felix meatballs and Friggs rice cakes.

“It’s been tough”

CEO Anders Wennerberg believes that he sympathizes with consumers.

– Our customers have been in a tough financial situation for a long period of time, he says.

– Even if the forecasts look brighter going forward, there is still a great need to be able to buy food at a cheaper price. In 2023, we invested in several price reductions and that work will continue in 2024.

It concerns

City Gross further explains what applies going forward.

– The reductions apply in all City Gross stores and on citygross.se from and including 22/4 and take place in three rounds starting v. 17. Further price reductions take place week 19 & 21 with 50 products from well-known brands per round.

– Through brands such as Garant, Eldorado and Fixa, we have a strong offer on EMV. Now we are even more affordable even on well-known brands that we know many of our customers appreciate and shop on a weekly basis, says Anders Wennerberg.

Photo: City Gross

Text: The editors